The growing gap between public service and citizens’ needs, the inefficient managerial culture, the ever-increasing pile of standards, multi-layered structures and acronyms, of complex forms to fill out, the long waiting periods…. there are a multitude of reasons why public service is on trial and has been negatively stereotyped.
How can public policy be made attractive again? Could it not be told in different ways? What if the dominating managerial component of public policy was overtaken by creativity? Our strategy is to launch new public policy narratives and to propose atypical symbolic worlds.